Why Local SEO Matters for Your Business

Posted on Jan 26 2016 - 7:00am by Business Day TV

Local SEO in AustraliaLocal has become the norm these days. Everyone is eating local, shopping local, or doing business in their locale. Local search is a technique meant to offer the most relevant results to users based on the location data. Implementing local SEO is important, as people are always looking for companies offering a product or service locally.

Small businesses looking to grow their market find local SEO to be helpful, as you are only competing with businesses in the same location. The more visible you are on a search engine results page, the more likely someone will look up your site and become a customer.

Local search results can either appear in a listing format or in the new Google carousel. If you’re looking to improve your businesses’ local search, you need to hire an experienced SEO company in Sydney.

MashMedia.com.au explains some of the ways an SEO firm can help you improve your local business position:

Categorise your business

Many business owners are quick to claim their businesses on Google, but forget to categorise their niche. An SEO firm can help you create a primary category that best suits your business. Search engines are quick to ignore businesses that do not have the right category.

List your business 

Having your business consistently listed across the web gives you an edge over your competitors. A local SEO company lists your name, address and phone number to local accounts and directory listings. In addition, they ensure that you have a listing in high-quality directories on the web. You no longer have to worry if your business is listed based on geography or category, as an SEO firm does all that for you.

On-page optimisation

As a business owner, you may not have the time to ensure that your description is keyword-rich. A local SEO agency does all these, giving you ample time to focus on more important business issues.

With the right local search strategy, you can gain better leverage for your business. This, in turn, brings more sales and puts your name right in front of prospects.