What’s Trending in Social Media Marketing

Posted on Aug 7 2015 - 12:00am by Business Day TV

social mediaSocial media marketing earned a total global income of US$7.3 billion in 2010 with a projected worldwide profit of US$16.9 billion by 2012. In line with this, social media advertising costs in the United States are likely to rise by around US$10 billion in 2019 from a sum of US$7.52 billion in 2014.

Discover more about the realities and statistics on the marketing strength of social media in optimizing your online publicity investments.

Understanding Market Trends    

According to PRcaffeine.com, an SEO company in MN, the search advertising sector which earned US$27.9 billion in 2014 is set to gain US$45.39 billion by 2019. Going back to 2011, social websites reaped US$5.2 billion in advertising profits globally. This goes to show how well-utilized social media advertising is. So, making it your priority marketing platform will give your competitors a run for their money.

From 2013 to 2014, 97% of firms invested in social media in 2011. Meanwhile, 32% of business-to-consumer marketing strategists agreed that sharing links was a valuable scheme as of February 2013.

In terms of actual advantage, 58% of companies confirmed that social media campaigns enhanced their position in the search engine results pages as of May 2015. In line with this, 31% of international businesses geared their social networking ads towards superior client satisfaction. SEO companies in Minnesota also create web designs along with quality social media drives that boost your overall website appeal.

What’s Up with Social Networking in 2015

About 72% of web users are into social media with the 18- to 29-year-old bracket using it 89% of the time. The 30- to 49-year-old group are not that far behind with a usage rate of 72%. Similarly, 60% of people aged 50 to 60 are engrossed users while 43% of the 65 and above cluster are registered members.

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Specifically, Facebook members are at 1.15 billion while more than one billion are signed in to Google+, and 550 million people have Twitter accounts. For sure, using this vast marketing reach of social media will optimize your online presence.

With these solid facts and figures, it’s hard to disprove the reigning power of social media. Brands should utilize the power of Likes, RTs, and shares to drive traffic to their site.