Boardrooms exist for housing big decisions. If you work in the corporate world, you know very well what kind of industry-changing moves are planned and enacted in boardrooms. You can even go as far as say that boardrooms are the most important spots in any given workplace. Well, you are probably right.
As practical as they ought to be, boardrooms need not look devoid of personality. In fact, it can be the exact opposite. Your company’s boardroom can encapsulate precisely what your brand is about. Take a cue from Skidmore Owings and Merrill’s (SOM) boardroom in its Dubai bank. This boardroom is suspended on top of a transparent and multi-storey vacant space carved out of the building’s interior. A structural curiosity in the city, this boardroom, and the building, in general, seems to say this: We’re SOM, and we make things happen.
Boardroom as Brand
Utilitarianism is quite passé. The current architectural trend is all about practical aesthetic. This means that even your boardroom should exemplify what your company is about. Is your company young and fresh and chic? Straightforward, minimalist, but fun? Or comfy and modern but still very much traditional?
Your UK company’s aesthetics can be made visible in your boardroom’s very structure, in how the area is planned and executed. Furthermore, it could reflect upon your chosen boardroom furniture, and in the textures and finishes all around.
By allowing your boardroom to mirror what your company is anchored to—your vision, mission, and goals—it can serve as a visual reminder to your major stakeholders. Every time the core people in your organisation meet to decide on important matters, they will have to share an area that is not just another spot in the workplace, but the company’s very heart. Or something like that.