Strengthening a brand these days is not as easy as it once was, when Coca-Cola was essentially alone in the business, and Nike lucked out with Michael Jordan. Today, there are more ways to advertise. To get your brand out there and make it recognisable takes a lot of work, though. Markets are saturated and advertising has become global, so how do you rise above the crowd?
Stick to Your Niche
Although global advertising has become easier thanks to the World Wide Web, it doesn’t make sense to promote your brand where your products are not available yet, and won’t be for a long time or ever. So stick to your niche. If your audience is local, stay with them. You’ll save more money and energy building your brand with a local market.
Don’t Turn Your Back on Traditional Advertising
Flyers, posters, banners, newspapers, TV and radio still work as advertising media. Your brand will be better served if you access the local channels to promote it. More people have more ways of accessing the web now, but even more people have access to traditional advertising media.
Use the Web
As the experts of MashMedia.com.au says, there is no faster way to make your brand become known than by letting Internet users see it. Hire an SEO company to give your website improved chances of leading search results. Make sure they have a trusted and experienced AdWords consultant, so your ad budget is spent wisely.
Get in Touch with Friends
Your friends and their friends and families can help your brand. Get in touch with them, send them free samples or demo units and ask them to talk about your products. Testimonials are effective, as more people would rather listen to a customer than to a salesperson.
There are many other ways to make your brand presence strong. Keep looking for new ways to attract an audience.