Videos are a powerful means of marketing. This is why commercials have stuck around even when conventional television has changed in the past decade. Using videos, particularly on YouTube, as a direct online marketing tool can greatly boost traffic and generate leads for any online business.
The more views a video gets, the more likely it can drive traffic to a landing page.
Of course, one of the main concerns is that YouTube is quite crowded. According to a 2013 survey done by YouTube, roughly 100 hours of video content are uploaded per minute. This means that quality alone will not guarantee page clicks; video SEO is a must to boost traffic.
Use Long Video Descriptions
It is important to note that YouTube and Google do not actually watch or listen to the content of the uploaded videos, purpleclick.com explains. The only way they can identify the content is through the written context: meta tags and video descriptions.
Brief video descriptions won’t get any traffic going. Longer descriptions with proper use of keywords will help YouTube rank the videos according to user searches. By writing longer descriptions, you will be giving YouTube more material to use in its ranking procedure.
Always Ask for Viewers to Link and Subscribe
YouTube’s algorithm for ranking videos per search does not rely on backlinks. This means it is entirely up to the uploader to get more people to subscribe and share the video to generate more visits.
Every time a person subscribes after viewing a video, YouTube reads that action as a positive signal. The next time people do a YouTube search your videos will be prioritised more because of this.
The only way to get more subscriptions, likes, and shares is to proactively ask the viewer audience. This is why the most prominent YouTube users tend to end their videos with a call to action.