Learning and understanding the whole concept of search engine optimization just to find out how to increase your online presence can be extremely draining because there are thousands of online marketing strategies and systematic methods that needs to be implemented.
Although there are lots of different ways you can increase your online presence, we have narrowed down and highlighted five of the best, cost-effective methods to boost the audience on your website.
If you are already blogging on your site but still did not attract more audience, then you need do something out of the box with your content. Blog content is not only a place where you can share your story with people, but also it is a place where you must interact with your reader and make them want to keep coming back to your page.
Social media has changed the development of small business in today’s world. You do not have to pay thousands of dollars to magazine or billboards because social media marketing is free (not really but you know what we mean)! A few of the most popular social media sites are Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr, YouTube, Vimeo, Google+, Reddit, FourSquare, etc… you need to evaluate and create profiles on the social media channels that your target market audience use the most (go where they are).
Email marketing may not be as popular as social media marketing but it is a great tool for communicating directly to your customers from their inbox. Email marketing works by sending your latest updates, newsletters, announcements and other personal messages to your list of clients or customers. This method will also help them learn more about you and your business without all the noise on social media. Email marketing is a one to one communication channel.
Press releases work by putting your information including posts about your company on newspapers, blogs and other online sources in a more formal setting. The press release includes news, press statement or video release.
This method may cost some of your marketing budget, but even the smallest amount of paid advertising can help you go a long way. Some frequently used paid advertising are Facebook ads, promoted Tweets, Google ads and Pinterest advertising.
A robust digital marketing strategy is an important part of your online business whether you are a small, medium or big online company. Whether you want to or not, as a business owner, you need to embrace the ever changing digital ways of marketing approaches.