Tradeshows come and go. As soon as you notice the start of the pileup of a crowd, it’s only a matter of time before the end of the day arrives. When this train of thought hits you, it’s either you’re entertaining a lead, or you’re sitting somewhere in your booth thinking what you could’ve done better.
According to Smash Hit Displays, a trade show display booth is one of the factors that can spell success or demise for those participating in a business convention. But, in most instances, not knowing what to do before and during the convention is what decreases the chances of success.
Below is a quick rundown of the following pre-show and on-show preparations necessary for a successful tradeshow.
Pre-Show: Remove Tangling Disasters
One infamous tradeshow problem is the dangling wires on the floor. When a prospect passes by your booth and saw a mess on the floor, they’re unlikely to proceed. And when they do, it’s possible that it can cause a problem if they trip somewhere along your installments.
Pre-Show: Organize Receipts and Documents
Whether you want to use a multipurpose binder, folder, or Ziploc to keep important papers crumple-free and clean, it’s important to have a place where you can store them. Avoid losing vital information such as calling cards, brochures, and contact information by carelessly leaving them out in booth drawers and other unsecured places.
Pre-Show: Portable Security
Placing locks and keyed drawers are always necessary. There will be moments when you have to focus on your clients more than your booth. Arrange keys by colors and include small descriptions in the padlocks.
On-Show: Lube Your Throat
Practice the art of taking up some throat lozenges to help prolong your voice. This is especially true if your product and service requires a lot of explaining, as you’re bound to lose your voice along the way.
On-Show: Stave Off Feet Swelling by Taking Pain Killers
Remember, the moment you sit down is the moment you show a sign of weakness that your competitors all hope for; that’s why in tradeshows, the last man standing is the winner. Last longer by taking precautions such as painkillers to lessen the swelling of your feet.
On-Show: Flood Everybody with Your Business Card
There’s nothing more practical and less stressing in generating leads than by handing business cards. Whether the person talks to you or not, make sure you leave an impression by giving them the business card pronto.
Preparation is the only thing you can depend on once the actual event takes place. While nothing is certain, being prepared is way better than going in blind.