Stock photographs will not cut it in marketing today. Customers are drawn to pictures which look real and paint your products in the best light on your adverts. Getting professional photography services is only the first step toward marketing success.
The professional photographs will not impact your bottom line much without the right printing on your business cards, brochures, and other corporate prints. There are different techniques used for printing photographs by commercial printing services in Australia. The following are among the best ones you might pick for your business prints.
Archival Pigment Prints
This technique uses ultra-resistant and non-degradable pigments to print images which will be resistant to a range of environmental factors. Though archival pigments have been around since the 19th century, the ones used today are enriched and have a broader colour range compared to those of yesteryears. This printing technique is inexpensive and allows correction to your photographs easily.
Fine Art Printing
This refers to photo printing on superior quality paper. High-quality photo printing papers, unlike normal ones, generally contain natural fibres like alpha cellulose and cotton and have a neutral PH which allows proper adherence of ink. Fine art printing enables your printer to emphasise the image’s composition thus creating ideal support for marked contrasts and intense colours.
Cibachrome Photograph Printing
The paper used in this technique has more than three emulsion layers sensitised to different additive and subtractive colours. The additive colours are green, blue or red while the subtractive ones are yellow, magenta or cyan. Unnecessary dyes and silver are bleached away during printing resulting in images with renowned clarity, colour saturation and stability.
Including marketing photographs on your corporate prints is not a process to be taken lightly. Your printer will first assess the properties of your photos before recommending their best printing technique from the ones above. This guarantees the images appeal to your audience and showcase your items in perfect light.