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Strengthening a brand these days is not as easy as it once was, when Coca-Cola was essentially alone in the business, and Nike lucked out with Michael Jordan. Today, there are more ways to advertise. To get your brand out there and make it recognisable takes a lot of work, though. Markets are saturated and advertising has become global, so how do you rise above the crowd? Stick...Continue reading »

We’ve all seen how presentations in the form of paper posters can move us. However, when sales happen in a snap of a finger via a smartphone that fits...Continue reading »

While online advertising methods have been gaining popularity lately, you must not count outdoor advertising out yet. You still need to be relevant for...Continue reading »