Recent statistics indicate that people judge the credibility of a company based on the design of the website. Having an old layout with lousy content may not only cost you, but it will also affect your ranking on search engines. With the ever-changing technology, your site should be able to meet the present needs of your customers.
Website redesign doesn’t mean that you have to redo the entire site; you can simply hire a professional web design firm to make some improvements, upgrades or even some tweaks to give the end user a better experience.
Here are some signs that your website needs a redesign:
Doesn’t load on mobile devices
Many people are now using smart phones to access information. If you will not optimise your site for mobile, you may end up losing potential customers that could have been leads to better revenue. Mobile optimisation also means that your site should be responsive, this means less time loading.
Reduced conversion rate
If your website is only converting one in a hundred people to sales, then it’s time to update your site. Conversion rates do not just apply to manufacturing or ecommerce firms. It applies to every company looking to double their revenue. Before redesigning, digital marketing expert Decoymarketing.com.au suggests setting the goals you’d like to achieve to ensure that your visitors are converting,
Low search engine ranking
Search engines constantly change their algorithms. Gone are the days when keyword stuffing and multiple links led to high ranking. If your website is full of keyword stuffed content with multiple images, it time you considered redesigning it.
An old website just gives you that outdated vibe; you can easily tell that it’s boring from the graphics, fonts, colours and even content. Hiring the right web design firm will ensure that your site is appealing and fresh to be able to attract new customers.
A website that is poorly organised can be overwhelming. No one has the time to navigate through a confused site. Redesigning your site will ensure that visitors know which buttons to click to learn more on what your company offers.
If your website is yet to keep up with your business needs and goals, it is time you considered a redesign. The success of your business is dependent on your website. Hiring an experienced web designer will ensure that you convert customers into leads and that your brand gets more recognition on search engines.