Digital marketing changes every single day. Sometimes, keeping up with the latest SEO techniques can seem tedious and time consuming. Hiring the right SEO services in Singapore will not only increase your traffic, but it will also help you generate and convert potential leads to customers.
With Google having changed its algorithm this year, it can only get better in 2016. Despite the changes, there are still some key SEO trends guaranteed to get you a top rank.
Mobile Friendly SEO
Google’s change of algorithm aimed to better the mobile user experience. This means sites that were mobile-friendly got ranked higher. With more people acquiring smartphones and conducting searches through their mobile devices, you can’t afford to be left behind. To be found in those searches and increase your traffic, optimise your website for mobile and tablet devices.
Search engines have stopped focusing on keyword saturation. The attention shifted to the quality and relevance of the content provided to the reader. When you violate a search engine’s guidelines by stuffing keywords in your content, your website may be suspended.
When looking for a top spot on Google’s ranking, your site must have the right measures to safeguard important customer information such as credit card numbers and PIN codes. Hiring a Singapore company offering SEO services ensures your site has protection from hackers. This also contributes to your search engine rankings.
Social media integration
Search engines use social media integration as a ranking factor. When you are not able to connect with your audience through quality content, you may find yourself on the losing end. Understand your target market and come up with informative content.
Integrating the best SEO strategies in your online and offline marketing efforts will increase traffic to your site. It’s also a great way to generate leads and convert them into sales.