Much has been said about online reputation management for Australian restaurants, but should you listen them all? Whether you heard the term 10 minutes or 10 years ago, there’s a reason it’s still relevant today. No matter how well your business is doing, spending some dollars on public relations is never a waste of time and money.
If you’re still on the fence about managing your reputation on the Internet, there’s a great chance you believe in at least one of these misconceptions:
You Can’t People What People Would Say
Of course, you can’t control over the opinion of others. If their controllable, they wouldn’t be an issue in the first place. But even if online users are a beast with no master, you can influence their thoughts and do something to change their behaviour.
You may not tell your guests what exactly they should say about your diner, café or bar, you can instead give them countless compelling reasons to put in a good word for your place.
You Can’t Counter Negative Comments
Wrong. Any PR firm in Melbourne, Sydney or Brisbane worth its salt is adept at different techniques you to handle bad publicity positively. Sphere says outnumbering undesirable opinions with favourable ones, responding to threats soundly and interacting with the online community are just some of the dozen ways to intelligently keep damaging criticisms from going out hand.
After all, negative comments aren’t necessarily destructive. Whenever possible, reap every benefit from you might get from them.
You Can Use Review Data
You’re mistaken. Smart restauranteurs spend a great deal of money on online reputation management because it pays dividends — particularly in terms of collecting and understanding data.
Modern technologies, like survey solutions or sentiment analysis, let you to regularly receive fresh reviews and hear insights of your guests.
You Shouldn’t Fix What Doesn’t Need Fixing
Just because nobody has bad-mouthed your place yet doesn’t mean reputation management has no use for your business at all.
Reputation management doesn’t only come into play during crises. Especially if you’re just new to the scene, you must keep restaurant visible and engage with your followers on social media all the time. You should do every effort to be the talk of the town.
Reputation management is never overrated; you need it to push your restaurant to the top and keep it there. Only the naïve waits for crisis to happen before considering it.