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The colors you choose for your website can make or break conversions. If you sell toys for kids, you would want to use lively colors and avoid black as much as possible. If your target market is women, you will not go wrong with primary colors. Their love of purple, green, and blue seem universal, so it doesn’t matter if your business is in Salt Lake City or Florida. Color Psychology These are only a few examples as far as color psychology is concerned. Experts on marketing and behavioral sciences believe that color influences the...Continue reading »

As a business owner, nothing is more frustrating and disheartening than a customer complaining about the lousy customer service your retail store has. You can’t blame them either; after all, no matter how patient you are, it’s frustrating if there is no one helping you or if the line to the checkout counters is absurdly long. It’s very difficult to predict how many people will be entering your store in any given day, and to an extent, how many employees you need and where you’ll be stationing them. Fortunately, you don’t need...Continue reading »

Social media marketing earned a total global income of US$7.3 billion in 2010 with a projected worldwide profit of US$16.9 billion by 2012. In line with this, social media advertising costs in the United States are likely to rise by around US$10 billion in 2019 from a sum of US$7.52 billion in 2014. Discover more about the realities and statistics on the marketing strength of social media in optimizing your online publicity investments. Understanding Market Trends     According to, an SEO company in MN, the search advertising...Continue reading »

You only turn 21 once, so make sure you celebrate it with a bang. That’s the year when you can finally tell everyone you’re an adult who can do whatever you want (as long as it’s legal). Your first responsibility as a certified adult is to plan a 21st birthday party that you would never forget. Here are some ideas that are truly fit for this occasion. Visit the Bars You’ve Always Wanted to Enter Spending a fun night with your closest friends is now better than ever because you can enter all the best bars in Brisbane, such as!...Continue reading »

Venue, decorations, invitations, people — these are all important things to consider when organizing a raffle either as an event of its own or a component of another. The most crucial aspect of it all, however, is the profits. After all, it may be the very reason you are holding such an event. When it comes to profits, focus on these three important aspects to maximize resources and raise more money: Ticket Sales Prepare your tickets as early as you can; take advantage of online ticket printing services so you can get them within the...Continue reading »

You are not a book-generating machine. You are a businessperson who needs to be flexible enough to write a terrific book while also managing the business aspect of the publishing industry. Put your suit on and begin thinking like one. Now, put yourself in the shoes of a literary agent. Wouldn’t you want to sign up with someone who already has an established author platform? First, What Exactly is a Platform? A platform covers an author’s visibility and influence over a target audience. This means if the entire population of readers...Continue reading »

High foot traffic in front of your store may just be coincidence; large numbers of people passing through does not mean they will all go in and make an actual purchase. The strategies you implement will transform casual passersby into paying customers. Here is a look at some of the things you can do to boost the likelihood of customers actually coming in: Layout & Lighting are Game Changers The façade of your store makes the first impression on people who pass by. Poor lighting turns visitors off as a dark room connotes dreariness....Continue reading »

What is it with beauty? Since the earliest times, humans have been obsessed with looking at and harnessing it. Over the course of the centuries, we have refined our sense of judging what is beautiful. In general, those who have an eye for beauty have thrived. Businesses that are able to capitalise on people’s desire for what is pleasing to the eye have found success.One contemporary example is Apple, Inc. The company, taking its cue from legendary founder Steve Jobs, incorporated smart design with on-target functionality. Their products...Continue reading »

Web design service is like many other forms of art. There are fads, movements, and all-out infatuations. Realism, stonewashed jeans, and bell-bottoms, for instance, are trends that we once loved. Some, such as realism, continue to prevail, while others, such as bell-bottoms, are better off buried in the back of the closet. The same is true for web design. There were spectacular trends that emerged in recent years: parallax effects, single-page websites, and more—and not all of them continue to prevail. In fact, many of these trends are...Continue reading »

Proper workstation lighting is more important than most people think. As light affects working environment, work performance, and wellbeing, it is essential to have the right lighting dynamics that can promote a comfortable working ambience. A number of health problems such as body aches, pains, headaches, and neck and back ailments can be due to poor lighting. This is mainly because the body compensates for poor light conditions, which involves adopting unhealthy postures to see properly. Insufficient Lighting C and J Lighting, Inc. notes...Continue reading »