Online Marketing for Startups: Is Your Brand Future Ready?

Posted on May 5 2016 - 12:00am by Business Day TV

Online MarketingWith competition in the startup environment getting more intense, entrepreneurs need to be more innovative and forward-thinking as ever. Now, everyone can challenge just about anyone, even much bigger companies, when it comes to marketing your brand online. The lack of foresight and the inability to adapt have no place in the playing field.

PurpleClick Media recommends that you should always have effective search engine marketing strategies in place. But you still need to be wary of hurdles that stand between your company and success. The digital landscape is ever-changing. If you’re still following last year’s marketing playbook, you need to update your strategy fast.

Video is Killing the Content Star

In content marketing, for example, videos and infographics are becoming more popular to online users. People are looking not just for quality written content, but also for great video and infographic content. And it’s not hard to see why.

They’re more efficient when it comes to delivering information and works well on different platforms, especially now as users shift toward mobile and social. Users can access them whenever and wherever they want, which can put your brand in a good position when it comes to strengthening brand awareness.

When used effectively, videos can be a potent marketing tool of the future.

Taking Client Interaction Seriously

The way brands interact with their clients today is drastically different from before. It’s more personal and direct now. In social media, for example, brands can address concerns, reply to queries, or blast information easily.

But easy doesn’t mean that you shouldn’t put more thought into it. You need to take client interaction seriously if you want to nurture your relationship with them. For example, if you’re flooding your clients’ inbox with clickbait emails, you’re not building interaction. You’re only making your brand synonymous with spamming.

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So if you’re going to produce content, make something that you can be proud of. Stand out; potential clients will surely remember your brand for it.

New entrepreneurs have to face a lot of challenges, especially when it comes to online marketing. But when you combine forward-thinking with effective SEO strategies, you can take future challenges head on and always come out on top.