Level Up: Converting from an Independent Business to a Franchise Brand

Posted on Jul 26 2018 - 6:30pm by Business Day TV

business franchising Running an independent business is no mean feat. It takes a lot of time and effort to grow a business successfully, regardless of the industry. Industry statistics show that 50% of small businesses survive at least five years, while only a third continue for ten years and more.

If you feel that your business growth has stagnated, consider conversion franchising. Through this franchising system, you can use a franchise’s established name, trademark, and systems to revamp your operations. Conair HVAC Franchise, a New York-based firm, adds that converting to a long-standing franchise allows an existing business to gain better prospects and expert guidance.

Greater Opportunities for Expansion

An established franchise can bring new opportunities and an optimistic outlook for your business. Its strong and positive reputation can bring in new clients who recognize the brand as an authority in the industry, for instance. Franchises often provide its partners with exclusive territories, as well, to ensure they can expand their business without encroaching on others from the same franchise.

Partnering with a franchise brand gives you access to a tested business model, moreover. Adopting these new policies, best practices, and procedures can help streamline your operations and raise efficiency. In fact, a franchisor can even provide new ideas to help revitalize your business.

Reputable franchises often have a considerable marketing budget to help promote the brand and drive customer growth in all its locations. A larger-scale marketing effort is not only more effective but would also require a smaller financial investment from you.

Improved Support and Resources

Operating under a franchise company means gaining their expertise and resources. You’ll have access to tools, materials, and support services to help improve how you run the company. Some franchises even provide personnel resources for administrative tasks to ensure you can concentrate on running the business.

READ  The Web Design Trends Every Business Should Leave Behind—Now

franchising illustrationFranchises provide constant training and coaching to ensure their partners are up-to-date with the latest industry practices or technology. Take advantage of these opportunities when they come along. This helps improve the quality of your services, stay above your competitors, and raise your profits.

Converting to a franchise is not giving up on your business. Rather, it is taking advantage of all your available resources to revitalize and grow your business further.