As a business owner, nothing is more frustrating and disheartening than a customer complaining about the lousy customer service your retail store has. You can’t blame them either; after all, no matter how patient you are, it’s frustrating if there is no one helping you or if the line to the checkout counters is absurdly long.
It’s very difficult to predict how many people will be entering your store in any given day, and to an extent, how many employees you need and where you’ll be stationing them. Fortunately, you don’t need to play the guessing game if you have people counters.
Real-time People Counting
The main purpose of people counters is gathering your visitor count, giving you an idea how many people there are in your store. This isn’t a predictive technology; it gathers data real time and monitors the amount of traffic your establishment has. It also gives you an idea how long a potential customer usually stays in your store and where they usually frequent.
This can help you improve your customer service in many ways. For one, you’ll be able to determine which spots in your store people crowd too often, which would give you an idea where you’ll have to staff your employees in order to help them out.
Additionally, knowing how many people there are in your store will give you an idea how many of your employees should be manning the checkout counters to reduce long lines.
Since people counters give you an idea where your customers usually visit, you’ll also know which items sell the best in your store without having to take an inventory. With this knowledge, you’ll know which products you’ll want to place at your storefront, preventing customers from getting lost and not being able to find anything in your store. You’ll also be able to predict consumer behavior better, which would help you think of more effective marketing strategies for your store.
Investing in people counters is a good idea not only to improve the overall customer experience in your store, but also to help you make smarter decisions that would be more profitable for you.