In any medium to large retail organization, the sales manager’s task is to give direction and leadership to the team. In such organizations, especially if the company is less than 10 years old, sales functions can be fluid and very much dependent on market trends. For these, there is a need for sales manager training seminars to give the sales manager time to breath, develop and focus on his or her role.
The sales manager position is an important role that requires training. The following are some of the essential skills a sales manager needs to develop to grow into the role:
Mentors and coaches
A sales manager does not just sit back and watch from the sideline. He or she has to motivate and educate the team and make sure they do their jobs well.
Looks at the big picture
A manager needs to see and understand the big picture. He or she should know the trends in customer purchases as well as which direction the company plans to go.
Helps in the hiring process
Sales managers have people under him or her. These are the people they need to reach their goals, making it necessary for them to be involved in the hiring process as well. Mistakes with new hiring can be expensive and will take a lot of time to fix.
Monitors the team’s performance
Key performance indicators are stats that show how a person or a team is doing. Always keeping these thoughts at the back of the mind can be daunting, but it helps the manager and the team focus on their bigger goals.
A manager is a source of leadership strength. Managers have to give direction based on what they know and what they have analyzed. Without leadership, the sales team will not know there is a goal.