Health and Fitness Trends Pave the Way for Gym Franchise Success

Posted on Jul 9 2018 - 3:41pm by Business Day TV

gymStatistics show that many Americans have an unhealthy lifestyle. Over 70% of US adults at least 20 years old are overweight, while nearly 40% of adults older than 20 years old are classified as obese, according to the Centers for Disease Control and Prevention.

The drive to improve health awareness and education has people turning to a more active lifestyle. A CDC report based on 2016 data shows that 51.7% of adults older than 18 years were able to reach the required aerobic physical activity, in fact.

The number of Americans who want to exercise and get in shape, in turn, is fueling the growth of the fitness industry.

Continuous Growth of the Fitness Industry

Fitness centers and gyms saw a total of 57.25 million people signing up for memberships at fitness centers or gyms in 2016, according to the International Health, Racquet & Sportsclub Association. This means almost one in five Americans is a member of at least one health facility.

The 3.6% increase in member count contributed to the industry’s strong finish for that year. In fact, the fitness center industry generated $25.8 billion in total revenue in 2016, data from Statista shows.

More opportunities for gym franchises open up as the fitness industry grows. Membership-based fitness centers, gym facilities, and health clubs expanded to almost 36,000 facilities to meet the growing demand.

The Popularity of Specialty Fitness Programs

exercising in the gymThe market share of each fitness facility remains strong thanks in part to the current fitness trends. The increasing demand for niche or specialty training programs ensures that gyms and health centers have a wide variety of fitness regimen to offer consumers, moreover. These relieve the pressure of competitiveness.

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High-intensity interval training, yoga, group exercise classes, and personal training are in-demand this year, as well. Fitness programs for older adults are also becoming an emerging market, as elderly adults look for ways to stay active and stay healthy as they age.

The positive trend in the fitness industry sets the perfect stage for people considering gym franchises. Take advantage of the current high profitability in the industry and invest in your own fitness business.