In today’s increasingly digital world, it’s difficult to stay out of online reputation management. More and more people are using the Internet to buy, sell or look for information. These are the reasons to be more aware and active on social media and other web-based platforms.
Social Connect, an online reputation management specialist based in Phoenix, AZ, cites the following ways to improve your image on the Internet.
Create an Account on Relevant Platforms
Today’s shorter attention span requires a strong online presence; your audience may easily forget you and look to the next fad. This is why maintaining accounts on the relevant platforms for your brand is a must. You don’t have to open a profile for all social networks or create a blog for all sub-topics of your niche. Focus on what works best and what’s relevant to your business. This enables you to build a strong presence online and connect with your target audience at the time and place where they are likely to convert.
Be Active on Social
Now that you have profiles on relevant platforms, it’s now time to get and stay active on them. Regularly update your accounts with fresh, targeted content; this can be in the form of blog posts, status updates, memes, images or others. Publishing videos is one way to get more attention, a video conveys the message you want faster because viewers see emotions and real people, and uses a language they can understand.
A review of your business is one of the ways to boost online reputation. Google bumps up companies that have several good reviews to their name. Ask your customers for a review after using your products or services; however, don’t force them to do so. Sweeten the deal by giving discount coupons or promo codes for a review.
These are just a handful of tactics that allow you to strengthen your online reputation. Implement these to get the results you want.