SEO standards and practices are every-changing. As an entrepreneur who relies on search engine optimization, it’s important that you’re abreast of the changes, particularly those that are just about to unfold. Future-proofing your SEO strategies are more important now than ever as the industry is becoming more and more competitive.
To prepare yourself with what’s ahead, check out the following trends that will dominate the SEO world in 2016.
In the past years, online users have heavily relied on desktops to perform searches. The birth and growing popularity of mobile devices, however, has changed this. In fact, mobile searches have surpassed desktop searches this year, writes Forbes. The growth of mobile search will carry on next year.
This means a shift to mobile optimization, suggests Denver SEO company c1-partners.com. Your website should be optimized for the growing number of mobile device users. As early as now, you should be planning an effective mobile marketing strategy.
App Store Optimization
The mobile searching trend also gives rise to an incredible number of apps. Google is actually anticipating the possibility that apps may soon become more popular than websites on matters of popularity and functionality. As a result, “deep link” to apps will become more important. This will also translate to greater need for app store optimization (ASO). If you want to prepare your site for this trend next year, perhaps it’s time you build your own app.
Vocal and Local Search Optimization
Vocal search is also on the rise. With intelligent assistants such as Google Now, Siri, and Cortana, users can now perform searches faster than type search. This trend also highlights the need to focus on local search optimization. The growing popularity of mobile and vocal search has significant effects on local businesses. This is especially true for retail stores and hospitality businesses like hotels, restaurants, and cafés.
In an ever changing SEO world, you have no to choice but to go with the flow. Future-proof your SEO strategy by keeping up with and adapting to the above mentioned trend in 2016.