Fundraising and Charity Events: The Importance of Engaging Your Guests

Posted on Aug 12 2015 - 3:08am by Business Day TV

CrowdManaging a fundraising event is both an enjoyable yet challenging task. On the one hand, you’ll be helping out with charity, but then you’ll also have to worry about keeping your guests and attendees engaged.

Whether it’s for an organization or for your school, you need to make sure your guests know what your event’s cause is. Unfortunately, you can’t just announce what your event is all about and expect them to stay engaged; you, as the event manager, need to be active and engaging as well.

Host and Activity

One of the best ways to engage your attendees and connect them to your event’s cause is through activities and games. MyZone.com and other companies that provide event and concert ticket printing explain that hosting a raffle is a sure-fire way to keep your guests interested in your fundraising event, while also allowing you to check who is still participating in the event.

While the success of the raffle is ultimately dependent on what prizes you’ll be giving out, it’s important to keep them related to your event. For example, if it’s a fundraiser for a school, the prizes can be paraphernalia like school jerseys and sports uniforms.

Social Activities

Aside from engaging activities, your fundraiser should also act as a social playground for your guests. People will generally want to talk with fellow attendees about the fundraising event you are hosting, and giving them an avenue to do this will make them more interested in your cause.

Hosting a cocktail event after the main programs is a great way to keep the event interesting to your guests. Since it comes right after your main discussions, your guests will also have many things to talk about amongst themselves.

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Another benefit of allowing your guests to socialize is that they can actually help you market your event and make it even more interesting. Never underestimate the power of social media, especially something as seemingly simple as a hashtag. Your guest’s tweets and status updates may draw even more people to your fundraiser’s cause.

These are just a few ways you can better engage your guests and attendees during a fundraiser or charity event. It’s important that you pay attention to the people attending and measure how engaged they are, as they are instrumental to your event’s success.