Businesses rely on different types of advertisements to launch their new products or services and promote special offers. If online advertising produces fulfilling results, then you can’t deny the fact that pay-per-click ads are one of the most effective methods. If you haven’t tried it yet, you’re missing a lot.
Here are some FAQs to help you get to know pay-per-click ads before incorporating it into your strategy:
What is Pay-Per-Click?
Pay-per-click (PPC) advertising is a search engine marketing strategy that aims to increase the traffic to your website. When people enter a search query, search engines come up with PPC ads related to the search term. You pay for every click your ad gets, hence its name.
Where Do the Ads Appear?
The ads appear at the right area of the screen and on top of the results. Ads differ in looks, depending on the search engine. You can choose among Google Adwords, Yahoo: Search Ads and Bing Ads.
What is Its Main Benefit?
Advertising agencies use PPC ads to give their clients’ website the attention it deserves from users who are interested in their products and services. PPC ads are affordable, eye-catching and more effective compared to other types of online ads.
How Can You Find the Right Keywords?
The keywords that your PPC ads contain determine when it will appear on popular search results. That’s why you need to know how to choose effective ones. It should reflect your product or service. Use tools, such as Google Keyword Planner, to assess the effectiveness of keywords before choosing.
These are just a few of the things you must know before starting your PPC campaign. Start small and try out different keywords and ads to find out which ones are the most effective in driving more sales to your business.