Converting Traffic into Leads with Good Website Design

Posted on Nov 3 2015 - 7:53am by Business Day TV

Web Design Content Creative WebsiteA website can make or break the overall experience of a visitor. There is a reason your target market decided to click on your website and explore it.

The thing is, if visitors do not like what they see, you simply cannot expect them to stay around. Therefore, you need to make sure that your website is more than good to pique the interest of your target customers. The following discussion aims to help in that regard:

Fresh, Original Content

Industry professional Magnify Creative shares that nothing beats original and relevant content. The reason people are viewing your website is because they are looking for something worthwhile. If you do not have what they are looking for, they will just move on to the next website. As a result, you lose the chance of converting their visit into a lead.

Well-Thought-Out Design

Despite having great content, it is possible for visitors to get annoyed if your page is full of clutter and distracting elements. Good web design is easy to read and has well-placed, highly relevant, and meaningful graphics. This means limiting the use of Flash or JavaScript elements that make browsing grind to a snail’s pace. When this happens, your visitor might as well give up navigating and just go somewhere else.


Most users do not have the luxury of time. They cannot go through a complex series of buttons and links just to get to the information that they need. Designing your website in a highly organised manner can truly make for a more satisfying reading experience. The overall structure of your website should be one that allows fast and easy navigation across its pages. With a search bar, you can help your visitors get to the information they need with just a single click.

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The speed of page loading will determine whether you keep visitors interested or not. The number of graphics, server speed, the volume of traffic on the website and your website’s coding can have an effect on the speed of loading a web page. Add to this the specs of the computer that your website visitor is using and the entire experience hangs in the balance.

Designing an effective website does not only mean creating quality content. It is also important to consider the ease and speed of navigating through the different pages of your website.