For a business to succeed, it needs to earn profit. And for the business to profit, it needs to have a stable base of clients. See the logic now? Your business exists because of your clients. It is your primary goal to keep them (unless they are rude and demanding). For you to do that, you need to build a good relationship. It all starts with keeping them happy.
Keeping your clients happy may seem like a submissive move, but you need to keep in mind that a business gets better when their clients like them. If you are part of the sales side or you are managing a business account, here is what you can do:
Know their problems
Your business is about providing clients with a solution. As such, it is your job to find out about their problem. Once you have dutifully and carefully identified the problem, it is your obligation to relay it to the operations so they can address them properly.
Always go back with a solution
When the client delegates something to you, you should not always bombard them questions unless the concerns are truly valid. It may show that you do not understand their dilemmas. Clients hate having to deal with suppliers who only bring another problem to the table. Always go back with a solution. This is one of the things you may learn when you take a key account management training program.
Always be certain
When it comes to the provision of solutions, you need to be certain and sure. In short, be decisive. Your client hired you because you are an expert. Your misgivings will only prove that you are not sure with what you are doing, which will surely turn them off. You are an authority, so claim it and live up to it.
These are only some of the things to keep in mind when dealing with clients. The tips above should help you keep your clients happy and confident.