An eMarketer survey showed that 83% of consumers consider online reviews very influential when they form their views on a specific company. Additionally, 8 out of 10 of these consumers also stated that a negative online post influenced helped changed their views concerning that particular company. This means that even one bad review could hamper your online reputation.
Here are some simple strategies you could use for monitoring and maintaining your brand’s online reputation:
Claim Every Relevant Social Property Available to You
Your competition could easily use social media networks to spread anything they want about your brand so you have to claim all of them first as a preemptive measure.
Regularly Track Your Personal, Brand, and Business Names
You have to be vigilant in monitoring everything that’s being said about you, your business, and brand online. You could use free tools like Google Alerts, Social Mention, and Hootsuite among others.
Request for Honest Customer Reviews
Do this by offering promos or discounts for honest reviews but make certain to make it clear to them that your incentives are not bribes, but rewards for their patronage of your business. Make the process as easy as possible by providing examples and links to your existing reviews.
Up Your SEO and SEM Game
The most excellent way to ensure that what consumers read and see about you online is to rank high on SERPs. This means that you should pay close attention to your SEO and search engine marketing strategies, so that consumers won’t have the need to look at the other pages that might have negative mentions of your business from competitors.
Always Interact with Your Consumers
Engage with consumers who write comments on your blog or social media posts to clear off any potential negative vibes in the first place. However, don’t resort to mudslinging even if you think you’re right. Simply thank them for commenting, disagree with them as politely as possible (assuming you’re 100% right), and tell them your side of things.
Whether you’re managing yourself, your business or brand, your online reputation really matters, most especially if you are really set on crafting a meaning and successful content strategy to raise more awareness for your business and of course, more sales.