Opening your own restaurant can be both a challenging and rewarding experience. If you take the right steps, you can definitely make a profitable living from this type of business. The planning process includes deciding whether to start a fast food, a fine dining facility (does your kitchen staff need to wear a black chef jacket?) or a casual dining place. You also have to visit other restaurants to study their menu offerings and décor and monitor the prices other restaurants charge for their menu items.
Of course, part of becoming a businessperson is advertising your products and services. To increase awareness of your business, you can distribute fliers on other business locations or even car windshields. You can even try placing an advertisement in several coupon magazines that are distributed by mail. If you want, you can also have a grand opening with large balloons and promotional banners.
But, are these enough?
Using Social Media to Promote Your Restaurant
Today, social media sites, such as Facebook, Twitter, and Instagram, are the most effective ways for people to connect with each other, whether they’re celebrities, products, brands, and of course, even brick-and-mortar restaurants. Social media has the power to greatly increase awareness about your restaurant. Adding social media into your marketing campaign will allow you to increase people’s engagement with your restaurant and encourage more customers to visit your place. To increase your restaurant’s online presence, know the four key things social media users want from restaurants:
- Promotions or discounts. Give your customers an occasional 10- or 20-percent coupon which they can get exclusively via Facebook, Twitter, or whatever populay social media site you choose.
- Information about new products or services. Are you introducing a new happy-hour menu? Let your customers know through social media.
- Exclusive content which they cannoy elsewhere. Post pictures of special events in your restautrant, such as your patio opening party. You can also share videos of your sommelier to highlight your new wine list.
- The ability to share their opinions. Have a platform where they can share their thoughts about your restaurant. Thank them for the compliments and respond to criticisms.
These are just some of the ways you can let more people know about your business. If you have the budget, you can try getting local SEO services, too.