SEO will always evolve and innovate because it relies on the Internet, which also changes constantly. If you want your business to thrive online, you need to keep up with SEO trends and adjust your strategies. In 2016, here are some trends that you should be on the lookout for and how to take advantage of them to make your SEO strategies more effective than ever.
Content Marketing is Still King
SEO and content go together because your content should be targeted with the right keywords. Hire a credible company to provide you with SEO services in Sydney to generate content for you, including blog posts, webinars, and whitepapers, videos, and research reports. Having various forms of content is important to reach as many people as possible. Make sure to do an extensive keyword research first. Having impressive domain authority through content will translate into higher search engine rankings.
Earn Powerful and Authentic Backlinks
Developing backlinks to your site isn’t as simple as it was before. Buying backlinks won’t work anymore but will only damage your reputation. You have to earn better links from authoritative sites. You can do this by creating high-quality content that is informative, accurate, relevant and shareable. You can also work with an online influencer to help you get more backlinks to your homepage and internal pages.
Secure Your Website
All major websites now use “https” instead of the usual “http”. The additional “s” signifies that your website is secure. It’s time you do the same, because Google will honour this. In fact, they now give ranking boosts to sites that are using https. If you haven’t yet, start 2016 with this major and beneficial move.
These are just some of the trends that are bound to happen and become relevant in 2016. Watch out for more trends because not being informed about them and applying them on your site will be the death of your online presence.