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‘Would you capture it, or just let it slip?’ That’s Eminem in the opening lines of ‘Lose Yourself’, which talks about grabbing an opportunity. That song may resonate more with young people trying to carve their own way through life, but it also applies to business—specifically, to making an impression. Most people ask if impressions truly matter where business is concerned. On the other side of the spectrum, there are those who would say it’s all that matters, and they may be right. How your business is perceived is often...Continue reading »

When talking about the SEO industry today, it’s safe to talk in leaps and bounds. Viper Online Marketing, along with other SEO companies, has established their own empires within the extremely expansive industry. Just how expansive, you ask? Take these numbers for starters: the SEO industry is worth massive $65 billion. Experts even predict that it will grow to an estimated $79 billion by 2020. Crunching More Numbers In terms of overall coverage, SEO’s scope is astounding. An estimated 863 million websites around the world mention the term SEO. People look...Continue reading »

Many businesses are on the fence about getting an online PR agency or going the traditional PR route. If they’ve already invested in traditional PR, they presume that their existing PR agency can handle all the PR tasks for them. An online approach to public relations, however, could provide businesses more exposure through a wide array of offline and online locations.  Here are more key differences between traditional and online PR: Primary Objectives It’s best to understand that both PR approaches have the same goals in mind—improve client...Continue reading »

Web design is the roadmap that takes consumers where you want them to go. To get your message across, exerting effort on a good one paves an efficient way. But a word of caution: the last part is where everything gets tricky. Designers sometimes go overboard. With too many ideas pouring in, they attempt to squeeze everything in. As a result, it’s easy to get lost in the design and forget the message. Countless designers deal with this problem, complaining about clients ruining designs with limitations and other elements difficult to...Continue reading »

It’s easy to get excited when purchasing a new house, especially if you’re a first-time home buyer. The upgrades to your current lifestyle, that sense of accomplishment, and that enticing mortgage rate can make this whole experience exciting. According to Altius Mortgage Group, you can get prequalified in under 10 minutes. And then comes the preapproval. While getting pre-approved for a home loan can be a dream come true, there’s nothing as disappointing as finding out that the lender declined your request during the underwriting process. To help...Continue reading »

Headshot photography is just one of the corporate photos that businesses can have in order to make a branding of their company. It is important to know that headshots can also be done by individuals who need it for their portfolios. For a corporate setup, it is important that headshot photography is done skillfully to exude a professional vibe. The Importance of Good Shot Light Images by Susan shares that one of the common mistakes that happens when corporate photos are entrusted to amateur photographers is that they tend to work with...Continue reading »

There are a lot of different online marketing techniques you can use for your website to improve online visibility and reach more potential customers. No matter how big or small your business is, you need online presence because the Internet is where people go to if they want or need something. For starters, here are three of the most effective online marketing strategies you can’t afford not to use. Search Engine Optimization SEO is one of the most important online marketing strategies because you need to have website traffic to get actual customers and sales....Continue reading »

Running a business, regardless of size, involves many different challenges, most of them big. One of the most challenging tasks you will face is securing a loan, whether for starting up the business, managing expenses, or expansion. Since not all entrepreneurs have the money to cover everything with their own money, they need to rely on third-party financings, such as banks offering small business lending. Before, locating, applying, and securing approval for small business loans were extremely hard. Nowadays, though, you will find small...Continue reading »

Technology brought about a number of innovations. These days, everything is within reach. Businesses flourished with the growth of social media. Some companies do not even own a physical store. They mainly work from their own homes. Technology has not only paved way for new entrepreneurs. It also saved them loads of cash when it came to advertising and finding a physical workplace. Seminars from reveal strategies for online businesses and teach you how to outsmart other sellers. But before you jump into the online business bandwagon, get inspiration...Continue reading »

With competition in the startup environment getting more intense, entrepreneurs need to be more innovative and forward-thinking as ever. Now, everyone can challenge just about anyone, even much bigger companies, when it comes to marketing your brand online. The lack of foresight and the inability to adapt have no place in the playing field. PurpleClick Media recommends that you should always have effective search engine marketing strategies in place. But you still need to be wary of hurdles that stand between your company and success....Continue reading »